MarketSync vs Hoard

MarketSync is a Shopify app built specifically to sync a singles and buylist catalog between Shopify and TCGplayer. It costs CA$139.99/month plus 1.4% of sales, with no setup fee and a 30-day money-back guarantee, plus bilingual English/French support. That's on top of the underlying Shopify subscription, which runs $29 to $299/month depending on plan — so the all-in cost for most sellers lands somewhere around $130 to $400/month total.

Hoard doesn't touch Shopify at all. It reprices an existing TCGplayer store directly: no separate storefront, no catalog to keep in sync between two systems.

These aren't really competing on the same job. MarketSync solves a sync problem that only exists if you run Shopify as your storefront. Hoard solves a repricing problem for TCGplayer listings, full stop. Whether the comparison even applies to you depends entirely on whether Shopify is part of your stack in the first place.

MarketSync's real job: one catalog, two systems in sync

If your store is built on Shopify and you sell singles and run a buylist through that storefront, MarketSync is doing a job Hoard doesn't do at all: keeping a Shopify catalog and a TCGplayer listing set in sync as one inventory. That's a real, specific integration problem, and MarketSync is purpose-built for exactly it — narrow scope, but the scope it covers is covered directly. The 30-day money-back guarantee and no setup fee also lower the cost of trying it, and bilingual support is a genuine plus if English isn't your primary language.

Hoard's lane: TCGplayer as the storefront itself

Hoard is for sellers whose storefront is TCGplayer itself, not a Shopify shop with TCGplayer as a secondary channel. There's no card scanning in Hoard and no Shopify sync — what it does is read an existing TCGplayer inventory and reprice it on a schedule, with floors and ceilings, watch-only preview before anything goes live, and weekly receipts showing what changed.

If you're not running Shopify, MarketSync's core function doesn't apply to you at all — there's no catalog to sync. In that case the comparison collapses to a single question: do you need a TCGplayer repricer, which is what Hoard is.

The all-in cost, stacked

MarketSync's own fee is CA$139.99/month plus 1.4% of sales, but that's layered on top of the Shopify subscription it depends on ($29 to $299/month before MarketSync even starts). Most sellers running this stack land somewhere around $130 to $400/month all in, depending on Shopify plan and sales volume. Hoard's flat fee, by comparison, is the whole cost. There's no separate storefront subscription underneath it, because Hoard works against the TCGplayer store you already have.

Different jobs, not a real head-to-head

Worth being straight about this: if a store is already committed to Shopify as its front end, MarketSync solves a sync problem Hoard doesn't touch. Hoard reprices TCGplayer listings — it does not sync a separate Shopify catalog, and it never will pretend to. For a Shopify-based seller who also lists on TCGplayer, the honest framing is that these are two different jobs, and depending on what's actually broken in your workflow, you might reasonably want one, the other, or in some cases both.

Some sellers genuinely need both: a Shopify storefront kept in sync with TCGplayer, and TCGplayer prices that stay current without daily manual work. In that case, MarketSync and Hoard aren't a choice between two options; they're two tools doing two adjacent jobs on the same inventory.

If your pain point is TCGplayer prices going stale, not a Shopify sync gap, connect your TCGplayer store and see what Hoard finds before paying for either.