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Set price floors and ceilings so your prices never race to the bottom

Any rule that references a competitor's price will eventually follow someone's liquidation sale downward, unless you stop it. Here's how to set a floor that means something.

By Christopher Neale, Founder at Hoard

Search for TCGplayer price floor and ceiling settings and you get generic help documentation, nothing that explains why a floor matters or how to pick one. That's a gap, because floors are the most-requested safety feature sellers ask for once they've been burned by automated pricing once.

Why a floor is not optional

Any rule that prices off a competitor's listing has no concept of a bad reference price. If someone lists a card at half market value because they're liquidating a collection, exiting the game, or made a typo, your rule sees a new low and follows it. So does the next seller's rule, and the one after that. Nothing in the mechanism knows the low listing was a mistake, and nothing pulls the price back up once everyone's matched it.

A floor is the only thing that breaks that chain. Without one, a single bad listing can drag a whole SKU down for every seller referencing it, including you.

A round number is not a floor

The most common mistake is setting a floor at some round figure — $0.50, $1, $2 — chosen because it feels safe rather than because it means anything. A meaningful floor is derived from your actual cost: the price below which you lose money on the sale once marketplace commission, transaction fees, and shipping come out. Below that number, a "low" price isn't competitive, it's a loss you're choosing to take.

Working out that number takes the same arithmetic as fee-aware repricing generally. We cover it in net-margin, fee-aware repricing, and it's worth doing once per price tier rather than guessing.

Ceilings matter less often, but they matter

A ceiling protects the opposite failure: a thin market where one seller lists absurdly high, either by mistake or because they don't expect to sell, and a rule that anchors to the top of the market or to a percentage above Market Price inherits that distortion. This shows up most on low-volume cards where there might be three active listings total, so one outlier carries disproportionate weight. A ceiling caps how far a rule will follow that listing up.

TCGplayer's native tools already support this

MassPrice supports floor and ceiling settings directly, so if you're already on Pro, there's no reason to run a rule without them. The gap isn't availability. It's that most sellers set a rule up once, don't revisit the floor, and never derive it from actual margin.

The strongest safety net in this market is gated behind enterprise pricing

Storepass ships the most protective mechanism we've seen in competitive research: a price-approval system that flags suspicious changes before they go live, rather than only stopping repeats of a known bad pattern. That's a genuinely good idea — catching a change before it's live beats catching it after. The problem is where it sits: Storepass's enterprise tier starts at $99/mo plus 2% of sales, scaling up to $4,999/mo. Most sellers who'd benefit from an approval gate never reach that tier.

An approval gate that only exists at enterprise pricing isn't a safety feature for most sellers. It's a safety feature for the sellers who were already going to be fine.

Our answer: watch-only mode and rollback, at every tier

Hoard doesn't gate a safety mechanism behind a higher plan. Every tier — Gold, Platinum, Diamond, and Vault — gets watch-only mode, which shows you exactly what a rule would change before it changes anything, and one-click rollback by game or store-wide if a run does something you didn't want. That's not an approval queue exactly, but it means you're never finding out about a bad repricing run from your sales report three days later. See watch-only mode and rollback for the full mechanics, and how Hoard's repricing agent works for how floors and ceilings plug into the sync itself.

See your floors before you set them live

Connect your TCGplayer store and preview a repricing run in watch-only mode — nothing changes until you say so.

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