What you'd actually pay: flat fee vs. every percent-of-sales repricer

Every repricing and store-ops tool in this market prices itself one of two ways: a flat monthly fee, or a percentage of what you sell. A percentage sounds cheap when it's expressed as a rate ("just 2%") because a rate doesn't tell you the dollar figure until you attach it to a sales volume. This page attaches one.

The illustrative example: $50,000/mo in TCGplayer sales

We're using $50,000/mo in gross merchandise volume (GMV) as a round, mid-size anchor for this comparison. It is not every seller's actual volume. Sellers on these tools run anywhere from a few hundred dollars a month to well into six figures. Treat the number below as a worked example you can rescale, not a claim about what you personally sell.

What each tool costs at $50,000/mo GMV

Two rows need a separate note, because folding them into the table as a flat "monthly cost" would flatten a real distinction.

TCG Sync's setup fee. Beyond the 2% monthly rate, TCG Sync's Storefront Pro tier carries a one-time setup fee of up to £1,000. That's a GBP figure, not USD, and it's a one-time cost — we haven't amortized it into the $1,000/mo row above, because doing so would understate month one and overstate every month after. Budget for it separately if you're evaluating TCG Sync.

TCGplayer Pro isn't a like-for-like "tool cost." Every other row in this table is an additive cost: a fee charged by a separate tool, on top of whatever TCGplayer itself already charges you to sell. TCGplayer Pro is different in kind: its 2.5% fee stacks on the ~10.75% base marketplace commission that every TCGplayer seller pays regardless of which repricing tool they use, Pro or not. A third-party source, SleeveIQ (we have not independently verified this figure), puts the combined rate at 13.25% all-in and illustrates it with $662.50/mo in commission on $5,000/mo in sales. Scaling that same 13.25% rate to $50,000/mo gives $6,625/mo in total commission — but that figure includes the ~10.75% you'd pay TCGplayer with or without Pro. The Pro-specific increment, in isolation, is the 2.5% slice: $1,250/mo at this volume, comparable in shape to the other percentage tools in this table.

The gap in dollars

At $50,000/mo in GMV, every percentage-based tool's own cost lands between roughly $700/mo (MarketSync) and $1,400/mo (BinderPOS's high end) — before TCG Sync's setup fee and before touching TCGplayer's own base commission. Hoard's most expensive tier, Diamond, with repricing every four hours, costs $299/mo flat. That's a gap of $401 to $1,101/mo at this one volume, and the gap only widens as GMV grows, because every percentage row in this table scales with sales and Hoard's doesn't.

Where a percentage fee wins instead

This isn't a one-sided pitch: at low enough sales volume, a percentage fee is genuinely cheaper than a flat one, and it would be dishonest to leave that out. Take MarketSync's 1.4% rate against Hoard Gold's $29.99/mo: the crossover is around $2,140/mo in GMV. Below that volume, 1.4% of sales costs less than $29.99. Above it, the flat fee wins and keeps winning by a growing margin. If your monthly TCGplayer sales are genuinely in the low thousands, run your own number against the rates in the table above before assuming a flat fee is automatically cheaper — for a small enough store, it isn't.

Read the full picture on any one of these

This page is the dollar math at one volume. For the fuller comparison on any single competitor (features, onboarding status, migration notes), see Hoard vs TCG Sync, Hoard vs Storepass, Hoard vs Crystal Commerce, Hoard vs MarketSync, Hoard vs BinderPOS, or Hoard vs TCGplayer Pro. Full plan details, including what each Hoard tier syncs and how often, are on the pricing page.