Percentage fees sound small until you put a real sales number behind them. Here's the arithmetic at one illustrative volume, tool by tool, in dollars.
Every repricing and store-ops tool in this market prices itself one of two ways: a flat monthly fee, or a percentage of what you sell. A percentage sounds cheap when it's expressed as a rate ("just 2%") because a rate doesn't tell you the dollar figure until you attach it to a sales volume. This page attaches one.
We're using $50,000/mo in gross merchandise volume (GMV) as a round, mid-size anchor for this comparison. It is not every seller's actual volume. Sellers on these tools run anywhere from a few hundred dollars a month to well into six figures. Treat the number below as a worked example you can rescale, not a claim about what you personally sell.
To rescale: multiply your own monthly GMV by the percentage in the "fee structure" column. Hoard's row doesn't change — that's the entire point of a flat fee.
| Tool | Fee structure | Cost at $50k/mo GMV |
|---|---|---|
| Hoard Gold | Flat, 0% of sales | $29.99/mo |
| Hoard Platinum | Flat, 0% of sales | $99/mo |
| Hoard Diamond | Flat, 0% of sales | $299/mo |
| MarketSync | 1.4% of sales + CA$139.99/mo base | $700/mo + CA$139.99/mo base |
| TCG Sync (Storefront Pro) | 2% of sales, plus a one-time setup fee | $1,000/mo (+ a separate one-time setup up to £1,000 — see note below) |
| Storepass (Scaling) | 2% of sales + $99/mo base | $1,099/mo |
| BinderPOS | 2-2.5% of sales + $100-150/mo base | $1,100-$1,400/mo |
| Crystal Commerce | 2.5% of online sales | $1,250/mo |
| TCGplayer Pro | Reduces the ~10.75% base marketplace commission to 9.25%, then adds a 2.5% Pro fee (11.75% combined) | $5,875/mo total commission at 11.75% all-in (see note below) |
Two rows need a separate note, because folding them into the table as a flat "monthly cost" would flatten a real distinction.
TCG Sync's setup fee. Beyond the 2% monthly rate, TCG Sync's Storefront Pro tier carries a one-time setup fee of up to £1,000. That's a GBP figure, not USD, and it's a one-time cost — we haven't amortized it into the $1,000/mo row above, because doing so would understate month one and overstate every month after. Budget for it separately if you're evaluating TCG Sync.
TCGplayer Pro isn't a like-for-like "tool cost." Every other row in this table is an additive cost: a fee charged by a separate tool, on top of whatever TCGplayer itself already charges you to sell. TCGplayer Pro is different in kind: enrolling reduces your marketplace commission from the standard 10.75% down to 9.25%, then adds the 2.5% Pro Fee on top, for 11.75% combined — a net increase of exactly 1 percentage point over what you'd already be paying without Pro, not the full 2.5% the Pro Fee looks like in isolation. A third-party source, SleeveIQ (we have not independently verified this figure), puts the combined rate at 13.25% all-in using the standard 10.75% commission instead of Pro's actual reduced 9.25% rate, and illustrates it with $662.50/mo in commission on $5,000/mo in sales; TCGplayer's real structure works out to about $587.50/mo at that volume. Scaling the correct 11.75% rate to $50,000/mo gives $5,875/mo in total commission — but that figure includes the ~10.75% ($5,375/mo) you'd pay TCGplayer with or without Pro. The Pro-specific increment, in isolation, is that 1-percentage-point difference: $500/mo at this volume.
At $50,000/mo in GMV, every percentage-based tool's own cost lands between roughly $700/mo (MarketSync) and $1,400/mo (BinderPOS's high end) — before TCG Sync's setup fee and before touching TCGplayer's own base commission. Hoard's most expensive tier, Diamond, with repricing every four hours, costs $299/mo flat. That's a gap of $401 to $1,101/mo at this one volume, and the gap only widens as GMV grows, because every percentage row in this table scales with sales and Hoard's doesn't.
This isn't a one-sided pitch: at low enough sales volume, a percentage fee is genuinely cheaper than a flat one, and it would be dishonest to leave that out. Take MarketSync's 1.4% rate against Hoard Gold's $29.99/mo: the crossover is around $2,140/mo in GMV. Below that volume, 1.4% of sales costs less than $29.99. Above it, the flat fee wins and keeps winning by a growing margin. If your monthly TCGplayer sales are genuinely in the low thousands, run your own number against the rates in the table above before assuming a flat fee is automatically cheaper — for a small enough store, it isn't.
This page is the dollar math at one volume. For the fuller comparison on any single competitor (features, onboarding status, migration notes), see Hoard vs TCG Sync, Hoard vs Storepass, Hoard vs Crystal Commerce, Hoard vs MarketSync, Hoard vs BinderPOS, or Hoard vs TCGplayer Pro. Full plan details, including what each Hoard tier syncs and how often, are on the pricing page.
At $50,000/mo in TCGplayer sales, Hoard's flat fee (Gold $29.99/mo, Platinum $99/mo, Diamond $299/mo) costs $401 to $1,101/mo less than every percentage-based tool in this comparison, and the gap grows as sales grow because Hoard's fee doesn't move with volume.
No. Below a crossover volume, the percentage fee is cheaper. MarketSync's 1.4% rate, for example, costs less than Hoard Gold's $29.99/mo up to roughly $2,140/mo in GMV; above that volume, the flat fee wins and keeps winning by a growing margin.
Not directly. The other rows are additive costs on top of TCGplayer's own commission, while Pro reduces the standard ~10.75% base marketplace commission to 9.25% and adds a 2.5% Pro Fee on top, for 11.75% combined. Isolated to just the Pro-specific increment — the 1-percentage-point difference from the standard rate — it's $500/mo at $50,000/mo GMV.
No. Beyond the 2% monthly rate, TCG Sync's Storefront Pro tier carries a separate one-time setup fee of up to £1,000, which isn't amortized into the $1,000/mo figure here. See the fuller TCG Sync comparison for onboarding and migration detail beyond the cost math.
It's a round, mid-size anchor for illustration, not a claim about what any particular seller sells — actual sellers on these tools run anywhere from a few hundred dollars a month to well into six figures. Multiply your own monthly GMV by each tool's percentage rate to rescale the comparison.
Connect your TCGplayer store and see what Hoard would actually reprice — no credit card, no runs until you say so, and the monthly cost never moves with your sales.
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