TCG Sync vs. Storepass

TCG Sync and Storepass both scale into enterprise territory, but they get there by solving different problems. TCG Sync's pitch is breadth — one platform pushing inventory across a long list of marketplaces. Storepass's pitch is depth on a narrower set of channels, with safety tooling built for stores where a bad price change is expensive.

We don't compete directly with either — Hoard doesn't sync to non-TCGplayer marketplaces and doesn't run a full POS. That makes this an easier comparison to write without a thumb on the scale.

Where TCG Sync wins

TCG Sync connects to ten channels: TCGplayer, Cardmarket, eBay, Cardtrader, Mana Pool, CardSynced, Shopify, Whatnot, TikTok Shop, and Amazon. For a store selling across more than one marketplace, that's a genuinely wide net — most competitors in this space cover a fraction of that list. A store listing on TCGplayer and Cardmarket in parallel, for instance, has one tool covering both instead of two separate syncs to keep aligned.

Its pricing is also GBP-native, which puts it ahead for EU and UK sellers who'd otherwise be pricing in a currency that isn't their own: £14.99/mo for a vendor-only tier, up to £1,000 setup plus 2% for Storefront Pro, or £25,000/yr at Enterprise. A UK-based store evaluating both isn't converting currency in its head to understand what it's paying.

Where Storepass wins

Storepass names real customers on its own site as references at scale: Game Nerdz, Troll and Toad, Cardhaus, and 401 Games. That's Storepass's own public claim, not something we've independently verified beyond what they publish — but it's a specific, checkable list rather than a vague "trusted by leading stores" line, which counts for something. A prospective large-store customer can go check whether those names are still current customers; a vague claim doesn't offer that.

Its other real edge is a price-approval safety gate: suspicious price changes get flagged before they go live, rather than after they've already hit the storefront. For a large store where one bad automated price change can be an expensive mistake, that's a meaningful piece of tooling TCG Sync's feature set, as described to us, doesn't specifically call out. Storepass's pricing scales from $99/mo plus 2% at the Scaling tier up to $4,999/mo at Enterprise, which is a wider top-end range than TCG Sync publishes for its non-Enterprise tiers.

The shared limitation

Both platforms ask for the same thing: full adoption. TCG Sync wants to be the hub for every channel you sell on. Storepass wants to be the platform your whole operation runs through. Neither is a feature you bolt onto an existing setup — picking either one is a platform decision, not a tool decision, and that's true whether you're drawn in by TCG Sync's channel breadth or Storepass's safety tooling and references.

That's the gap Hoard sits in, deliberately narrower: it doesn't sync to Cardmarket, eBay, Shopify, Amazon, Whatnot, or any channel besides TCGplayer, and it isn't a POS. What it does do is run automated TCGplayer repricing on a schedule, with price floors and ceilings and watch-only preview before anything goes live, on top of the TCGplayer store you already have — no migration, on a flat monthly fee. If your operation is single-marketplace on TCGplayer and the job you actually need done is pricing, not channel expansion or a full platform swap, that's the narrower tool for it.