Two platforms aimed at bigger operations, from different directions — one on channel breadth, the other on enterprise pricing safety. Here's the neutral read.
TCG Sync and Storepass both scale into enterprise territory, but they get there by solving different problems. TCG Sync's pitch is breadth — one platform pushing inventory across a long list of marketplaces. Storepass's pitch is depth on a narrower set of channels, with safety tooling built for stores where a bad price change is expensive.
We don't compete directly with either — Hoard doesn't sync to non-TCGplayer marketplaces and doesn't run a full POS. That makes this an easier comparison to write without a thumb on the scale.
Storepass's reference list is its own public claim, not something we've independently verified beyond what they publish — but a prospective large-store customer can go check whether those names are still current customers, which a vague claim doesn't offer. And for a large store where one bad automated price change can be an expensive mistake, the price-approval gate is a meaningful piece of tooling TCG Sync's feature set, as described to us, doesn't specifically call out. Storepass's pricing scales from $99/mo plus 2% at the Scaling tier up to $4,999/mo at Enterprise, which is a wider top-end range than TCG Sync publishes for its non-Enterprise tiers.
| Factor | TCG Sync | Storepass |
|---|---|---|
| Entry pricing | £14.99/mo (vendor-only tier) | $99/mo + 2% (Scaling tier) |
| Mid-tier pricing | Up to £1,000 setup + 2% (Storefront Pro) | Not specified between Scaling and Enterprise |
| Top-tier pricing | £25,000/yr (Enterprise) | $4,999/mo (Enterprise) |
| Marketplace channels | 10 — TCGplayer, Cardmarket, eBay, Cardtrader, Mana Pool, CardSynced, Shopify, Whatnot, TikTok Shop, Amazon | Not specified at this breadth |
| Currency / regional fit | GBP-native, EU/UK-oriented | USD-native |
| Price-change safety gate | Not specifically called out | Yes — flags suspicious changes before they go live |
| Named large-store references | Not specified | Game Nerdz, Troll and Toad, Cardhaus, 401 Games (Storepass's own published references) |
Both platforms ask for the same thing: full adoption. TCG Sync wants to be the hub for every channel you sell on. Storepass wants to be the platform your whole operation runs through. Neither is a feature you bolt onto an existing setup — picking either one is a platform decision, not a tool decision, and that's true whether you're drawn in by TCG Sync's channel breadth or Storepass's safety tooling and references.
That's the gap Hoard sits in, deliberately narrower: it doesn't sync to Cardmarket, eBay, Shopify, Amazon, Whatnot, or any channel besides TCGplayer, and it isn't a POS. What it does do is run automated TCGplayer repricing on a schedule, with price floors and ceilings and watch-only preview before anything goes live, on top of the TCGplayer store you already have — no migration, on a flat monthly fee. If your operation is single-marketplace on TCGplayer and the job you actually need done is pricing, not channel expansion or a full platform swap, that's the narrower tool for it.
It starts at £14.99/mo for the vendor-only tier, rises to up to £1,000 setup plus 2% for Storefront Pro, and tops out at £25,000/yr for Enterprise.
$99/mo plus 2% at the Scaling tier, rising to $4,999/mo at Enterprise.
Ten — TCGplayer, Cardmarket, eBay, Cardtrader, Mana Pool, CardSynced, Shopify, Whatnot, TikTok Shop, and Amazon.
Storepass has a price-approval gate that flags suspicious price changes before they go live. TCG Sync's feature set, as described to us, doesn't specifically call out an equivalent safety gate.
Only if TCGplayer is your one marketplace and pricing is the actual problem. Hoard doesn't sync to any other channel and isn't a POS — it runs scheduled TCGplayer repricing with price floors and ceilings and watch-only preview, on top of the TCGplayer store you already have.
Connect your TCGplayer store and see what Hoard would reprice, with price floors set before anything goes live — no platform migration required.
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