Hoard
Games Pricing Reviews Download Sign in Get Started

Christopher Neale

Founder at Hoard. Owner and operator of Amor Honor Gaming, a TCGplayer store.

I build Hoard, and I run a TCGplayer store myself. The guides here come out of actually doing both: repricing behavior, fee mechanics, fulfillment, disputes, inventory management. I write about what I've hit running the store and building the software behind it, not what sounds right in theory. Read the story behind Hoard for more about the company and why I built it.

If a guide cites a number, it's either straight from TCGplayer's published rules and fee schedules, or something Hoard measured directly. If the sample's too small to trust, the page says that instead of publishing a number anyway. I don't share store-level data, mine or anyone else's.

Data work

Guide library

My starting point for the AI-assisted side of store operations: How I use AI to run my TCGplayer store. For the pricing-analyst job specifically, see how to use AI to build smarter pricing rules. Both link the decision to the relevant task walkthrough and seller review step.

Organized by topic: repricing, seller economics, fulfillment, inventory management, and refunds and disputes.

Guide articles

Every article in the topic guide library, newest first.

Corrections are welcome. If a claim is wrong or out of date, tell me on X or LinkedIn and I'll fix it.