Hoard
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Christopher Neale

Founder at Hoard. Owner and operator of Amor Honor Gaming, a TCGplayer store.

I build Hoard, and I run a TCGplayer store myself. The guides here come out of actually doing both: repricing behavior, fee mechanics, fulfillment, disputes, inventory management. I write about what I've hit running the store and building the software behind it, not what sounds right in theory.

If a guide cites a number, it's either straight from TCGplayer's published rules and fee schedules, or something Hoard measured directly. If the sample's too small to trust, the page says that instead of publishing a number anyway. I don't share store-level data, mine or anyone else's.

Data work

Guide library

My starting point for the AI-assisted side of store operations: How I use AI to run my TCGplayer store. For the pricing-analyst job specifically, see how to use AI to build smarter pricing rules. Both link the decision to the relevant task walkthrough and seller review step.

Organized by topic: repricing, seller economics, fulfillment, inventory management, and refunds and disputes.

Guide articles

Every article in the topic guide library, newest first.

Corrections are welcome. If a claim is wrong or out of date, tell me on X or LinkedIn and I'll fix it.