Hoard is a TCG seller platform that handles pricing updates, inventory, and orders for card shops and independent sellers.
A collection comes in, orders pile up, and somehow you're back in a spreadsheet. Hoard helps you get through the work without spending your evening on exports.
Companion · Seller's edition
A good companion leaves the big decisions to you.
Companion · Seller's edition
Big on cardboard.
Small on busywork.
At 400 orders a day,
the small jobs add up.
From intake to sale, shipping, and reconciliation.
Scan or add cards, then check the printing and condition.
Keep quantities and consignor ownership in one place.
Set pricing rules and floors, preview changes, and schedule updates.
Check market movers and ask an AI assistant about your inventory.
Use card images to pick the right copies.
Export orders to your shipping tool, then pack and dispatch.
Check fees, refunds, and consignor payouts before buying the next collection.
Restock
Hoard's search, pricing, intake, and fulfillment share the same inventory and order data. Work you do in one carries through to the next.
Search across dozens of games by printing, variant, condition, and price, with deeper filters for rules text, artist, and mana cost where supported. Turn the same search into a pricing rule, so you can find a specific group of cards and manage it together.
Use TCGplayer pricing alongside additional market references, including PriceCharting's eBay sales data for supported cards. Set rules for different parts of your inventory, preview the changes, and sync them without rebuilding an export.
Pull your latest inventory and push updated prices on demand. Hoard automates the workflow from start to finish, so changes move through nearly instantly without manual exports or uploads.
Scan cards, review the matches, and stage them for listing without typing in every card. Your pricing settings carry into publishing, so intake feeds the same inventory you search, price, and sell.
Visual pull sessions help your team pick the right printings and keep track of what's done. Send tracked orders to your shipping tool, then let Hoard bring tracking back to TCGplayer automatically.
See repeat buyers, VIPs, refund patterns, and customer notes alongside their order history. Your team gets the context to recognize a regular or review a problem before the next package goes out.
Keep as many cards and pricing rules as you need. Hoard charges a subscription, with no commission on your gross sales; marketplace and payment-processing fees still apply.
Hoard is for solo sellers, card shops, and multi-store teams. It helps most when you're processing over 400 orders a day. Most of our focus is North America and Europe, but Hoard is available worldwide.
Founder · Seattle, Washington
Christopher has collected Magic since 1994 and Pokémon since 1999. He started selling seriously in 2024. Before Hoard, he co-founded Avochato in 2016 and served as CTO.
After getting into selling, Christopher started helping other sellers with software and AI tools. He founded Hoard in Seattle in 2026 to keep building on that work.
Hoard is just Christopher. He writes the software and answers customer questions, so feedback goes straight to the person who can fix it.
Create your account, install the Hoard desktop agent, and connect your TCGplayer seller account. Choose your pricing strategy and sync settings; the first inventory sync can take longer depending on your store size.
Gold syncs weekly; Diamond can sync every four hours. Leave the agent running on your computer, and check your store from the web dashboard.
Explore the product documentation ↗ and developer guides ↗ for setup, integrations, and day-to-day workflows. Diamond and Vault include a direct line to Christopher at [email protected]; response times may vary.
Yes, Hoard is available worldwide, with a focus on sellers in North America and Europe. Automated TCGplayer workflows still require an eligible TCGplayer seller account.
Christopher Neale founded Hoard in 2026 in Seattle, Washington. He is a longtime Magic and Pokémon collector, a card seller, and the former co-founder and CTO of Avochato.
You can create a free Hoard account to explore the platform. The TCGplayer desktop agent and automated pricing require a Level 4 or higher seller account.
No. Hoard supports multiple TCGplayer product lines, including Pokémon, Yu-Gi-Oh!, One Piece, and Magic: The Gathering; see the supported products for current coverage.
Yes, the desktop agent needs to be running and online to perform scheduled TCGplayer syncs. You can view your synced store data in the web dashboard, including on mobile.
Paid plans start at $29.99 USD per month, and Hoard does not take a percentage of your sales. A free account is available; the pricing page explains plan limits, sync schedules, and optional extras.
Email [email protected]. Diamond and Vault include a direct line to the founder, and response times may vary; product documentation and developer guides are available for self-serve help.
Get started with Hoard